“How Quora sent us 82.10% of our visitors”
So then. Quora has been as reliable as a cup of coffee, produced more user sign-ups than we could have imagined, and provided us with users’ payment information just so they could have a look around.
But how did this all happen? How did we actually leverage Quora this way?
It’s quite simple, really. I look for questions that are relevant to the problems we are trying to solve, and answer to the best of my abilities. Many of the answers end up being explicit promotions for our site, but only when the context of the question allows for it, or it would not otherwise put off or annoy other readers.
On the other hand, it is sometimes clear that a product pitch is neither desired nor appropriate, so I simply answer the question without any explicit reference to our site and leave it at that.
Yes, sometimes I’ve totally botched it and managed to fall off the precariously thin line between proper and improper plugs for our site, and my answers were appropriately downvoted into Quora oblivion. So be it. My mistake. Keep calm and carry on.
So there you have it: if you want to drive ridiculous volumes of traffic to your site, minimize bounce rates, maximize user sign-ups, and get your users throwing their credit card numbers at you just to play with your new site, use Quora.
And on that note, a huge thank you to the Quora community. It’s a genuine honor to be a part of this phenomenal network of fascinating people, and I’m thrilled — and humbled — that Marc Bodnick asked me to write this piece for the Top Writers Blog when I met with him at the recent Palo Alto Quora meetup earlier this month (December 2012). So Marc, thank you very much for this opportunity!
Happy holidays and happy new year, everyone… good night!
* To be fair, the bounce rate from TechCrunch visitors has been markedly lower, at 56.67%, though I suspect this has more to do with the nature of visitors clicking through to a startup’s homepage from TechCrunch than anything else.