fnMentoring: Micah Baldwin, Graphicly

fnMentoring functions accelerate your startup and expand your high-tech network through mentoring sessions with founders and featured guest experts. Functions are free to members but require your RSVP. If you are not a member you can apply here. Next week’s featured guest will be:

Micah Baldwin, Founder/CEO, Graphicly

Name: Micah Baldwin

Bio: Micah is CEO and Chief Community Caretaker of Graphicly.

Previously, Micah was VP, Business Development and Chief Evangelist for Lijit Networks, the sixth startup Micah has been involved in (having sold his last startup, Current Wisdom, in the beginning of 2007).

Micah got his start as a university fundraiser, being one of the first to fuze online activities and marketing strategies into alumni fund-raising. In 1996, he sent one of the first email campaigns to help drive alumni fundraising. Over his career, Micah helped universities such as The Catholic University of America and the University of San Diego see their annual giving programs grow by more than 150%.

Focusing on business development, online marketing and advertising, and product strategy, Micah was instrumental in the growth of companies such as MyPersonal (now Synacor – IPO), ServiceMagic (acquired by IAC), Indigio Group (acquired by Bridgeline Software) and other less successful startups, such as Kozmo.com.

Micah has helped author several books on internet and search marketing, and started the #followfriday meme on Twitter, which has become part of the fabric of the social web. A frequent speaker and with appearances on CNN and articles in many of the leading blogs, including Mashable and ReadWriteWeb.

Company:  Graphicly provides authors and publishers the simplest and most cost-effective access to digital content conversion and distribution, across every marketplace imaginable, with comprehensive actionable insights on reader behavior.

Graphicly provides a Saas tool for traditional publishers to convert, distribute and promote interactive ebooks across major marketplaces, including Amazon, Apple, Barnes & Noble and Facebook.

The Graphicly platform offers automated self-publishing by converting, distributing and promoting image-based digital content across the most popular consumer mobile and eBook marketplaces including the Apple iOS Newsstand and iBookstore, Barnes & Noble NOOK Color, Amazon Kindle store, Facebook and many others, while streamlining the work flow, reducing production costs significantly and providing authors and publishers detailed real-time analytics. As the only platform that optimizes image-based content, Graphicly is uniquely poised to take advantage of the $23 billion publishing market, including the more than 300,000 self-published authors expected to produce a graphical work this year.

fnMentoring is on Wednesday, January 9th 2013 beginning at 10:30 am. RSVP to participate in this event. 

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