At the beginning of any startup, the focus is always going to be on closing the deal. It is a new startup’s job to prove the viability of its business model. But past a certain point, the focus must move from viability to growth.
It is true that SaaS companies are reliant on customer acquisition and retention for this. Mickey Alon explains, “product success can be measured based on product adoption and customer engagement metrics.” It might seem like the way to achieve this is via product-market fit, but that alone is not enough. “Building a new and innovative product with well-defined requirements, on time and on budget, does not guarantee success.”“Building a new and innovative product with well-defined requirements, on time and on budget, does not guarantee success.” - @mickey_alon Click To Tweet
Rather, to achieve success, it is imperative that marketing and customer success are tied into product development from an early stage. Timing is everything, and nowhere is that more true than with customer engagement and product development. It is critical to tie the two together to accomplish real growth. Alon explains that it is a “product-led approach that allows your product teams to deliver valuable features to the market sooner.”“Product success can be measured based on product adoption and customer engagement metrics.” - @mickey_alon Click To Tweet
- Why timely engagement is critical to driving growth
- Why product-market fit is not enough on its own
- How to deliver a winning customer-centric experience
- How to implement a better product-led go-to-market strategy
- How to use product teams to lead your company’s growth