Advice on finding Ruby Developers for your Startup

Ruby Developer

The following advice on finding Ruby Developers for your startup was provided by Chad Arimura, founder of Founded in 2010 and headquartered in San Francisco, Calif., is a private company backed by many leading cloud investors including Baseline Ventures, Ignition Partners, Cloud Capital Partners and Jonathan Siegel (founder of RightScale). For more information, please visit


Anonymous writes:


Hi Chad,


I am developing a health-related web app with a small team and I’m wondering if you have any advice of how to find (ruby) programmers. This is a part-time equity position and we have several key aspects of the business already in place (bank partner with robust API, law firm, UI designer, market research). Is there a venue to target programmers who want to be courted to join early stage teams?


Chad’s Advice:

That’s a tough one because it’s a competitive market for finding developers, particularly Ruby developers here in the bay area.

I would recommend the following:

  • Consider remote or relocation hires
  • Consider a paid position (this is a tough one because equity-only is less common these days – especially for talented developers)
  • Sponsor an event with pizza or beer and you can have 2-3 minutes to stand up and talk about your startup (we run the SF Rails Group)
  • Try and get your developers to find developers. The best pitch comes from developers / CTO’s, not recruiters.
  • Be aggressive about networking in person but don’t sound spammy or infomercially
  • Environment and technical challenge are important to developers. Stress the technologies, challenges, experience, and environment over the promise of “gold at the end of the rainbow”

Hope this helps!


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