The 5Cs of Startup Survival & Achieving Scale through Strategic Partnerships


If you’re a B2B SaaS startup founder, one of the biggest go-to-market challenges is around distribution. Building an internal sales team is expensive and time consuming. Fortunately, strategic partnerships can help you accelerate your go-to-market by providing distribution to a massive established sales channel. 

Enter Jonathan Weston: builder of startup partnerships with Salesforce by day and primitive campgrounds for his Wanderland empire by night. In his dual role of Salesforce RVP and Wanderland founder, Weston understands the value of partnerships in both the startup ecosystem and the outdoors. He leads the Salesforce Business Builders program, which helps high-potential, early-stage founders rapidly accelerate their trajectory to success by leveraging the power of Salesforce’s ecosystem, platform, and market.

On Dec. 1, Weston and successful Salesforce partners hosted a webinar on building durable partnerships and explored the parallels between entrepreneurship and wilderness survival with the 5Cs of Survival and Entrepreneurship:

  1. Cordage – Cords that bind objects together/Staying together
  2. Covering – Protection to your core temperature regulated/where I am weak, we are strong
  3. Containers – Protection of resources/Security
  4. Cutlery – Knives and tools used to manipulate objects/Solving problems together
  5. Combustion – Tools to create fire/The better together story

To learn more about the 5 C’s of Survival, see if you qualify for membership and check out the webinar from December 1.

When it comes to B2B SaaS distribution, the 5c’s of survival and entrepreneurship can serve as valuable guidelines. By considering each of these 5c’s, B2B SaaS tech startups can position themselves for success in a competitive market.

As the world of business is constantly evolving, it can be difficult to keep up with the latest technologies. Join Jonathan Weston on Dec. 1 to learn how the 5C’s and Salesforce Business Builders can help you stay ahead of the competition by bringing your innovative ideas to life. Stop just talking about your big vision -and learn how to make it a reality.

To learn more about the 5 C’s of Survival, see if you qualify for membership and check out the webinar from December 1.

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