2 min read
A compelling vision statement is a valuable tool for startup founders. In large corporations a vision statement helps organize and motivate and existing group of people around a shared picture of a desired future state. In startups the purpose of a vision statement is less about creating clarity among an existing group and more about inspiring a new group to work together, often with no or reduced pay. But what are the components of a compelling startup vision? Is a clear startup vision always necessary? How is a vision different from your mission? This edition of Good News for Founders offers resources to help you understand what makes a compelling startup vision and how to craft or refine one for your startup.
- Inspiring a shared vision is one of the fundamentals of leading a startup. Read this Harvard Business Review article on Barry Posner and Jim Kouzes Leadership Challenge.
- Lifehacker’s take on the difference between vision and mission: mission is what you do every day, vision is where you want to go. You don’t need both.
- Jim Collins (author of Good to Great) has this framework and this guide available for crafting a vision.
- Erica Olsen’s youtube breakdown of the components of a compelling vision.
Looking for startup advice, connections, and insights?
Tap into a global network that enables you to answer questions, build relationships, and gain the perspective you need to move faster.
Peer mentorship with fellow tech founders
Pitch practice with Tier 1 VCs
Accelerator grade discounts
