How to Ignite B2B Startup Revenue with Jonathan Mentor


To learn how to ignite B2B startup revenue, click here to attend Jonathan Mentor’s webinar on January 25.

Achieving sustainable growth is a constant challenge for B2B startups. Navigating the complexities of sales, marketing, and customer success can be overwhelming. And, as a result startups often have siloed operations and inefficiencies that hinder growth. Enter RevOps Science, a revolutionary approach that brings together the power of data-driven insights, strategic alignment, and process optimization to propel B2B startup revenue.

“RevOps Science combines revops, marketing, sales, customer success, and product,” says Jonathan Mentor, a revenue growth expert. “It combines all of that data and aligns it in two directions: understanding your customer and revenue growth.”

Jonathan is the Founder & CEO of Successment, a revenue growth partner for diverse tech startups where he developed RevOps Science®, a data powered approach to startup growth that electrifies growth strategy + campaigns. 

In a webinar for Founders Network on January 25, Jonathan will share insights on using RevOps Science to ignite B2B startup revenue. 

He’ll also provide insights on how to:

  • Unify teams for collaboration and synergy
  • Prioritize key revenue drivers strategically
  • Enhance experiences and boost productivity with RevOps

Here’s a sneak peek of the revops model. 

Breaking Down Silos and Unleashing Synergy

At the core of RevOps Science lies the concept of breaking down the silos that traditionally separate sales, marketing, and customer success. By unifying these disparate teams under a common framework, RevOps Science fosters collaboration and alignment, ensuring that every step of the customer journey is optimized for B2B startup revenue growth. This unified approach mirrors the success of DevOps in software production and digital transformation in systems management, demonstrating its potential to revolutionize the way startups operate.

According to Gartner Research, the RevOps function is catching on; the researcher predicts that by 2025, 75% of the highest-growth companies will run a silo-breaking RevOps model.

“The goal is to get into the market organically,” Jonathan says. “Make sure you understand where your buyers are making decisions, who they are, how to reach them and on what channels in order to get them to convert.”

Maximizing Revenue Potential 

RevOps Science simplifies the complex process of B2B startup revenue growth by providing a clear and structured framework. This framework prioritizes data-driven insights and strategic alignment. It goes beyond simply focusing on sales and marketing, identifying and optimizing five key revenue centers within a startup:

Marketing Qualified Leads (MQLs). RevOps Science provides the tools and insights to attract and nurture leads effectively, generating a high volume of qualified leads.

Sales Qualified Leads (SQLs). RevOps Science helps identify the most promising leads and provides the data needed to nurture them into paying customers, converting MQLs into SQLs effectively.

Customer Acquisition Cost (CAC). RevOps Science helps startups implement strategies to lower CAC and improve customer lifetime value (CLTV), optimizing CAC for long-term profitability.

Conversion Rate. RevOps Science provides the data and insights to identify and address bottlenecks in the conversion process, increasing conversion rates across the entire sales funnel.

Customer Lifetime Value (CLTV). RevOps Science helps startups develop strategies to increase customer retention and satisfaction, maximizing CLTV for sustainable growth.

RevOps Science Benefits

With RevOps Science, a startup’s wealth of data can be turned into a powerful asset. It enables startup to gain a clear understanding of their customers, their market, and their sales and marketing performance. This data-driven approach enables startups to make informed decisions that drive B2B startup revenue growth and achieve sustainable success.

Improved customer experience. By aligning sales, marketing, and customer success, RevOps Science ensures that customers have a seamless and positive experience throughout their journey with a startup.

Increased employee productivity. When teams are working together towards common goals, they are more productive and efficient. RevOps Science helps to create this alignment and improve overall productivity.

Reduced costs. By eliminating the need for duplicate efforts and streamlining processes, RevOps Science can help startups to save money.

Improved decision-making. With access to data-driven insights, startups can make better decisions about how to allocate resources and grow their business.

To learn how to ignite B2B startup revenue, click here to attend Jonathan Mentor’s webinar on January 25.

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