User Acquisition is Like a Campfire

About Luke Ahn

Luke Ahn, member of our January ’17 Cohort and founder of Fronto (http://www.fronto.co/), has raised $40M and scaled Fronto to 80 employees and 18M downloads in 20+ countries, by figuring out how to put ad revenue into your pocket.

In this short video, Luke shares a useful analogy for understanding the dynamics of user acquisition.

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