Last year, women-founded startups received only 1.9% of all venture capital funds, a decrease from 2.4% from the previous year. U.S. startups with all-women teams received around $4.5 billion out of the total $238.3 billion in venture capital allocated, according to PitchBook data.
As a startup founder with a successful exit under her belt, Jennifer Hill understands the challenges women startup founders face first hand. In order to effectively pitch investors to secure funding, she says women need to tailor their approach to their audience.
“It’s about understanding how to communicate in a way that lands for whoever you’re speaking to,” Jennifer says. “For example, if I was on a call with a woman who’s an angel investor and very philanthropic, I’m going to speak very differently to her. I’m going to use a different cadence and a different rhythm and a different style than if I’m speaking to somebody who is a managing partner of a major fund and is very short on time. In that situation I’m going to be much more direct. I’m going to get to the point. I’m going to have a different cadence.”
In a June 21 webinar sponsored by the Founders Network Women’s Leadership Committee, Jennifer will teach women how to be more effective at pitching and owning their power.
Her webinar will cover:
About the Speaker:
Jennifer Hill is the Founder and CEO of OptiMatch, a software-as-a-service (SaaS) solution that helps your site and business match the right practitioner with the ideal customer. Prior to OptiMatch, Jennifer was the founder and CEO of a profitable, bootstrapped legal staffing company acquired by a subsidiary of Marcum LLP.
She is also the host of higher consciousness shows with guests including Deepak Chopra, Dr. Bruce Lipton and Dr Gregg Braydon.
Jennifer is passionate about the right to education and has funded and built 2 schools in Nepal and Malawi.
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