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December 1, 2022 @ 1:00 pm - 2:00 pm PST
FreeThe 5Cs of Startup Survival & Achieving Scale through Strategic Partnerships
Building an internal sales team is expensive and time consuming. Fortunately, strategic partnerships can help you accelerate your go-to-market by providing distribution to a massive established sales channel.
Enter Jonathan Weston: builder of startup partnerships with Salesforce by day and primitive campgrounds for his Wanderland empire by night. In his dual role of Salesforce RVP and Wanderland founder, Weston understands the value of partnerships in both the startup ecosystem and the outdoors.
As the world of business is constantly evolving and it can be difficult to keep up with the latest technologies. Weston leads the Salesforce Business Builders program, which helps high-potential, early-stage founders rapidly accelerate their trajectory to success by leveraging the power of Salesforce’s ecosystem, platform, and market.
On December 1st, Weston and successful Salesforce partners will share insights on building durable partnerships and the parallels between entrepreneurship and wilderness survival by discussing the 5Cs of Survival and Entrepreneurship:
- Cordage – Cords that bind objects together/Staying together
- Covering – Protection to your core temperature regulated/where I am weak, we are strong
- Containers – Protection of resources/Security
- Cutlery – Knives and tools used to manipulate objects/Solving problems together
- Combustion – Tools to create fire/The better together story
About the Speakers:
Jonathan Weston is an accomplished entrepreneur, sales leader, and camping extraordinaire who splits his time between building tech partnerships at Salesforce and building primitive campgrounds for Wanderland, a destination campground he founded for campers of all skill levels. As Regional Vice President of Salesforce’s Business Builders program, Jonathan leads a founder-focused team that helps high-potential entrepreneurs rapidly accelerate their growth. He sees himself as a builder of the future we wish to see.
Barbara Jones, Founder of Lillii RNB Inc (Freeing Returns):
Barbara is the Founder/CEO of Lillii RNB Inc. They are a Retail Technology Product and Services company, and she often tells people that she has been in retail her entire life. She started out as a cashier, graduated from UT Austin with a Computer Science degree and was recruited by a Startup in Austin, TX that was building Point of Sale software. After that company was acquired, she founded her own Retail Technology System Integration firm in 2013. And for the last 3 years, they have consistently generated close to $1M in revenue.
Randy Cass, Founder of Nest Wealth:
Randy brings over 20 years of experience and expertise in the financial services industry to Nest Wealth. Before founding Nest Wealth, Randy managed quantitative portfolios at the Ontario Teachers’ Pension Plan and institutional assets at Orchard Asset Management. Randy’s previous company, First Coverage, won multiple awards as a top start-up, including a financial services Morningstar award for best use of Technology in Canada, before it was; sold in 2011. Randy also hosted Market Sense on BNN between 2012 and 2014. Randy is committed to helping create technology that empowers the business of wealth to add more value to more clients than ever before.
Mike Milburn, Co-Founder of Pimly:
Mike loves being a Business Builder. I spent 15 years at Salesforce and used my passion around Customer Service to help build the Service Cloud. I reunited with Mike Dannenfeldt in the spring and founded Pimly to transform how CRM’s consume critical Product Information. I live in Austin Texas with my wonderful wife Samantha and our toddler Beckham.
David Johnson, VP of Business Development at Forma.ai:
Dave leads the business development team for Forma.ai with a focus on creating long-term, impactful relationships with Forma.ai’s partners. His role ensures that Forma continues to provide exceptional experiences, maximizing value for our partners. Dave brings over 15 years of sales and partner leadership expertise across SaaS, IoT, and Retail technologies. When he’s not building and growing channel programs, you’ll find him trying to keep up with his daughters. Forma.ai transforms the complexity of sales compensation into the most powerful lever for top-line revenue growth. Our unique augmented intelligence approach delivers consistent, trustworthy incentive data to your sales, finance, and payroll teams, so they can stop formula-building, calculating and validating, and start really driving business.
About Salesforce:
Salesforce is a customer management software company that was founded in 1999.
Salesforce went public in 2004. Today, it’s the world’s largest enterprise software firm and the 61st largest company in the world with a value of about $153 billion. Salesforce started investing in startups in 2009; the company’s investments, Salesforce Ventures, include companies like SurveyMonkey, Dropbox and DocuSign.
Complimentary Ticket:
Are you a full-time tech founder? Be our guest! During COVID, we’re making our events available to tech founders everywhere. Enjoy a complimentary ticket to come learn from fellow tech founders, partners and investors. Already used your complimentary guest pass? Request an invite to see if you qualify for membership.
About Founders Network:
Founded in 2011, Founders Network offers lifelong peer mentorship to over 600 tech startup founders globally. Our platform, programs and high-touch service facilitate authentic experience sharing, warm introductions and long-term professional relationships. Additional benefits include over $500k in startup discounts and promotion to 2,000 newsletter readers. Members are located in San Francisco, New York City, Los Angeles, Vancouver, Toronto, London and other tech hubs. Each month our Membership Committee admits a new cohort of full-time tech founders who are nominated by an existing member. Learn more about us here
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All information shared within Founders Network is strictly confidential. We are built on a foundation of trust, and the community takes confidentiality seriously. Investors, members, and staff all share experiences and opinions off the record. In this roundtable forum, we continue to model our fnValues of Reciprocity, Humility, Authenticity and Inclusivity. Read more about our Privacy Policy here.
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