Influencer marketing is increasingly becoming the go-to strategy for companies of all sizes. One recent survey found that 67% of respondents who budget for influencer marketing intend to increase their influencer marketing budget over 2023. And 23% of respondents intend to spend more than 40% of their entire marketing budget on influencer campaigns.
This increased reliance on influencer marketing is likely due to its demonstrable results. For example, according to a study by Nielsen, B2B influencer marketing leads to eleven times the ROI of traditional advertising. And another study found influencer marketing is eleven times greater than some types of digital marketing like banner ads.
In her most recent experience as VP of marketing at Linqia, an influencer marketing platform with managed services, Sarah Fruy has seen these benefits first hand. She says startups are increasingly turning to influencer marketing to bolster their marketing efforts and strengthen their products.
“Influencer marketing has the potential to go viral. When you have a lean budget, that can be a really effective means to get your name out there in a way that can be very difficult and expensive to accomplish with traditional paid advertising,” Sarah says.
In a webinar for Founders Network on April 25, Sarah will share how to leverage influencers to market your startup. The session will provide an in-depth overview to help startup founders navigate this rapidly evolving form of advertising.
Sarah will also share insights on how to:
About the speaker:
Sarah Fruy is an entrepreneurial marketing executive with nearly 20 years of B2B and B2C experience in the influencer marketing, online advertising, digital media, and website operations industries, along with numerous marketing certifications from the Cornell Johnson Graduate School of Management.
As the VP of marketing at Linqia an influencer marketing platform with managed services, Fruy was responsible for everything from brand and product marketing to growth marketing and demand generation. Prior to Linqia, Fruy served in a number of growth-focused roles at Pantheon where the company catapulted to unicorn status in 2021.
Previously, she worked at emerging media companies, such as Say Media (a pioneer in influencer marketing), as well as, heritage brands like the San Francisco Chronicle. Fruy is a guest contributor on many popular websites and a frequent public speaker who has delivered thought leadership presentations at conferences including Martech, DrupalCon, Digital Summit, DMWF, Growth Innovate, and more.
Are you a full-time tech founder? Be our guest! We’re making our events available to tech founders everywhere. Enjoy a complimentary ticket to come learn from fellow tech founders, partners and investors. Already used your complimentary guest pass? Request an invite to see if you qualify for membership.
About Founders Network:
Founded in 2011, Founders Network offers lifelong peer mentorship to over 600 tech startup founders globally. Our platform, programs and high-touch service facilitate authentic experience sharing, warm introductions and long-term professional relationships. Additional benefits include over $500k in startup discounts and promotion to 2,000 newsletter readers. Members are located in San Francisco, New York City, Los Angeles, Vancouver, Toronto, London and other tech hubs. Each month our Membership Committee admits a new cohort of full-time tech founders who are nominated by an existing member. Learn more about us here