- This event has passed.
May 5, 2022 @ 9:30 am - 10:30 am PDT
FreeGo to Market Best Practices with Richard White
Since its founding in 2020, AI notetaker application Fathom has gained rapid traction. The startup announced it had raised a $4.7 million seed round earlier this year. Additionally, the application, which was developed exclusively for the Zoom Marketplace, secured 10,000 signups early on and is currently the #1 app on the platform.
Fathom Founder and CEO Richard White attributes Fathom’s early success to the startup’s go-to-market model. The company landed on a bottom up model early on and the model informed much of their strategy.
“We thought about go to market and distribution at about the same time we came up with the product itself,” White says. “Knowing your go to market model really drives a lot of product decisions, as well as marketing decisions and team composition decisions.”
On May 5, White will host a webinar for Founders Network members where he’ll discuss different go-to-market models in tech and how deciding on a go-to-market model early on can greatly benefit startups.
At his webinar, White will also cover
- The benefits and challenges of different GTM models
- The factors to consider when choosing a go-to-market model
- What research to conduct before deciding on a go-to-market strategy
- How GTM strategy is different from a product launch
About the Speaker:
Richard White is founder and CEO of Fathom.video, a free app that records, transcribes & highlights your calls so you can focus on the conversation instead of taking notes.
Fathom was a part of the Y-Combinator W21 batch, is one of only 50 Zoom App Launch Partners, and is one of a small handful of companies Zoom has invested in directly via their Zoom Apps Fund.
Prior to Fathom, Richard founded UserVoice, one of the leading platforms that technology companies, from startups to the Fortune 500, use for managing customer feedback and making strategic product decisions. UserVoice was notable for being the company that originally invented the Feedback tabs shown on the side of millions of websites around the world today.
Richard previously worked on Kiko, a company in the first batch of Y-Combinator, with Justin Kan and Emmett Shear who subsequently went on to found Twitch. Richard is passionate about designing intuitive productivity tools with delightful user experiences.
Complimentary Ticket:
Are you a full-time tech founder? Be our guest! During COVID, we’re making our events available to tech founders everywhere. Enjoy a complimentary ticket to come learn from fellow tech founders, partners and investors. Already used your complimentary guest pass? Request an invite to see if you qualify for membership.
About Founders Network:
Founded in 2011, Founders Network offers lifelong peer mentorship to over 600 tech startup founders globally. Our platform, programs and high-touch service facilitate authentic experience sharing, warm introductions and long-term professional relationships. Additional benefits include over $500k in startup discounts and promotion to 2,000 newsletter readers. Members are located in San Francisco, New York City, Los Angeles, Vancouver, Toronto, London and other tech hubs. Each month our Membership Committee admits a new cohort of full-time tech founders who are nominated by an existing member. Learn more about us here
Confidentiality Policy
All information shared within Founders Network is strictly confidential. We are built on a foundation of trust, and the community takes confidentiality seriously. Investors, members, and staff all share experiences and opinions off the record. In this roundtable forum, we continue to model our fnValues of Reciprocity, Humility, Authenticity and Inclusivity. Read more about our Privacy Policy here.
Testimonials
If you don't have a cohort group in something like Founders Network that you can develop long-term relationships with and discuss the same topics that come up with people that you already know, you're probably missing out on something very important.
David Plonsky
The number one advantage is the law of compound interest. The longer you stay in a very high-quality network the strong and more authentic relationships you build.
Chaitanya Vaidya
We know each other's business and we know each other's struggles. Having a personal relationship with other founders that is completely confidential and completely authentic gives you a lot of great advice.
Doug Lessing
FN manages my network for me by connecting me with other founders in my specific industry sector. I've been able to explore business development opportunities, partnerships, etc.
Becky Splitt
We just saw the first Mexican unicorn come to life this same week which is a fantastic idea. Being part of the Founders Network makes a lot of sense. We see that the Mexico City chapter is growing substantially.
Max Linares
There's a lot of great stuff going on even now in San Francisco. I've found Founders Network has been a great resource for me and for all of the founders I know during these tough times.
Jarie Bolander
It allowed me to meet people who had done this before that had the experience. I was able to explain an issue very briefly and they were able to give me a very detailed response on how they addressed it.
Terence Finn
I've used the platform to discover advice, connections, resources, discounts, on important services, connections to investors, and practice on how to pitch. The kind of conversations you can't get anywhere else on youtube or google searches.
Alexandra Greenhill
I see Founders Network as one of those necessary resources in the Chicagoland area.
Jason Jacobsohn
