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Mexico City’s startup scene is thriving but it wasn’t always this way. Come hear Deborah Dana’s journey from founding a beloved consumer brand, Kiwilimón, to mentoring women entrepreneurs to now foudning her second thriving company, Canasta Rosa. She’ll share learnings which she identified along the way, how she’s doing it differently this time, setting up her group of angel investors and the changing landscape of the Mexico City ecosystem.
4-4:10pm: Introductions – Eric Cardeña, Chapter Director Mexico City
4:10-4:50pm: Presentation – Deborah Dana
5:10-6pm: breakout sessions – Peer Advisory Roundtables
Deborah is the founder and CEO of CanastaRosa.com, the digital platform to inspire, buy and sell unique, local and handmade products by entrepreneurs. On the platform, entrepreneurs can share and benefit from their unique creations, including products, services and content. Today, Canasta Rosa is working with more than 5,000 entrepreneurs in Latin America.
Deborah was previously a managing partner of Soldiers Field Angels (SFA), a private equity fund made up of alumni of Harvard Business School (HBS). Deborah led SFA I through seven investments and two divestments and launched SFA II.
Deborah is also a co-founder of Kiwilimon, Latin America’s # 1 cooking recipe portal. Today Kiwilimon´s content interacts with more than 20 million people a month through digital platforms.
Before becoming an entrepreneur, Deborah had a career as director of marketing and sales for Interlingua, and was part of the marketing team for Johnson & Johnson and Procter & Gamble.
Deborah has an MBA from Harvard Business School and a BA from ITESM CSF where she graduated with honors. Deborah is on the board of Kiwilimon and Ambrosia.
On a personal note Deborah is also mother of 4 children and proud wife of Arturo Weiss.
– Chapter Director: Eric Cardeña
– Membership Chair: Rafael Jimenez
– Growth Chair: Max Linares
– Ecosystem Advisor: Julian Balderas
All information shared within Founders Network is strictly confidential. We are built on a foundation of trust, and the community takes confidentiality seriously. Investors, members, and staff all share experiences and opinions off the record. In this roundtable forum, we continue to model our fnValues of Reciprocity, Humility, Authenticity and Inclusivity.