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April 29, 2020 @ 4:00 pm - 6:00 pm PDT


fnMexico City: Learnings from a Serial Entrepreneur in Mexico City: Deborah Dana


Mexico City, Virtual


Founders Network
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Founders Network is invite only. If you are a full time tech founder interested in membership, you are welcome to join this event as a guest. Please RSVP below. Once we verify your qualifications, we will confirm your registration and provide login credentials.

Mexico City’s startup scene is thriving but it wasn’t always this way. Come hear Deborah Dana’s journey from founding a beloved consumer brand, Kiwilimón, to mentoring women entrepreneurs to now foudning her second thriving company, Canasta Rosa.  She’ll share learnings which she identified along the way, how she’s doing it differently this time, setting up her group of angel investors and the changing landscape of the Mexico City ecosystem.


4-4:10pm: Introductions – Eric Cardeña, Chapter Director Mexico City

4:10-4:50pm: Presentation – Deborah Dana

4:50-5:10pm: Q&A

5:10-6pm: breakout sessions – Peer Advisory Roundtables


Deborah Dana

Deborah is the founder and CEO of CanastaRosa.com, the digital platform to inspire, buy and sell unique, local and handmade products by entrepreneurs. On the platform, entrepreneurs can share and benefit from their unique creations, including products, services and content. Today, Canasta Rosa is working with more than 5,000 entrepreneurs in Latin America.

Deborah was previously a managing partner of Soldiers Field Angels (SFA), a private equity fund made up of alumni of Harvard Business School (HBS). Deborah led SFA I through seven investments and two divestments and launched SFA II.

Deborah is also a co-founder of Kiwilimon, Latin America’s # 1 cooking recipe portal. Today Kiwilimon´s content interacts with more than 20 million people a month through digital platforms.

Before becoming an entrepreneur, Deborah had a career as director of marketing and sales for Interlingua, and was part of the marketing team for Johnson & Johnson and Procter & Gamble.

Deborah has an MBA from Harvard Business School and a BA from ITESM CSF where she graduated with honors. Deborah is on the board of Kiwilimon and Ambrosia.

On a personal note Deborah is also mother of 4 children and proud wife of Arturo Weiss.

fnMexico City Chapter Leadership Team

– Chapter Director: Eric Cardeña

– Membership Chair: Rafael Jimenez

– Growth Chair: Max Linares 

– Ecosystem Advisor: Julian Balderas

Confidentiality Reminder

All information shared within Founders Network is strictly confidential. We are built on a foundation of trust, and the community takes confidentiality seriously. Investors, members, and staff all share experiences and opinions off the record.  In this roundtable forum, we continue to model our fnValues of Reciprocity, Humility, Authenticity and Inclusivity.


Mexico City, Virtual


Founders Network
View Organizer Website


If you don't have a cohort group in something like Founders Network that you can develop long-term relationships with and discuss the same topics that come up with people that you already know, you're probably missing out on something very important.

David Plonsky

The number one advantage is the law of compound interest. The longer you stay in a very high-quality network the strong and more authentic relationships you build.

Chaitanya Vaidya

We know each other's business and we know each other's struggles. Having a personal relationship with other founders that is completely confidential and completely authentic gives you a lot of great advice.

Doug Lessing

FN manages my network for me by connecting me with other founders in my specific industry sector. I've been able to explore business development opportunities, partnerships, etc.

Becky Splitt

We just saw the first Mexican unicorn come to life this same week which is a fantastic idea. Being part of the Founders Network makes a lot of sense. We see that the Mexico City chapter is growing substantially.

Max Linares

There's a lot of great stuff going on even now in San Francisco. I've found Founders Network has been a great resource for me and for all of the founders I know during these tough times.

Jarie Bolander

It allowed me to meet people who had done this before that had the experience. I was able to explain an issue very briefly and they were able to give me a very detailed response on how they addressed it.

Terence Finn

I've used the platform to discover advice, connections, resources, discounts, on important services, connections to investors, and practice on how to pitch. The kind of conversations you can't get anywhere else on youtube or google searches.

Alexandra Greenhill

I see Founders Network as one of those necessary resources in the Chicagoland area.

Jason Jacobsohn

The Black Founders initiative allows me to shape this program where we can inspire, engage, and support Black Founders.

Khiry Kemp