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February 23, 2023 @ 9:30 am - 10:30 am PST
FreeHow to Leverage Digital Assets for Better Customer Marketing
It’s much easier to promote and sell a product when you know a bit about your customer. But, where do young startups get that kind of information about their current or future client base?
As a founder, you likely have some details about your customers if they’ve used your product: name, email address, location and maybe age. When it comes to getting more specific data – data that you can use to tailor your future marketing – it’s helpful and cost-effective to leverage your digital assets: your website, your social accounts, and more. Ino Samaras helps founders unlock the data that those digital assets can offer to learn more about their customers.
After nearly a decade of experience in data analytics and data-informed marketing, Ino Samaras founded Databee, in 2021. At Databee, Ino and her team build affordable data-driven marketing solutions for startups to discover growth opportunities as early as possible and build a strong case for their next round of fundraising. Databee is a perfect fit for a young company that’s launching a product or introducing a product to a new market.
On Feb. 23, Ino will host a webinar for Founders Network members where she’ll discuss how startups can make the most of their digital assets to learn more about their customers and improve their marketing performance. Two key areas of focus will be missed opportunities to test a hypothesis about the customer, and micro-surveys as a creative solution for getting to know the customer.
In her webinar, Ino will help founders answer the following questions:
- What is the target market?
- What pricing is optimal?
- What product features are most in demand that should be part of my MVP?
- How are customers interacting with my product or service?
- Where is my solution falling short?
- What messaging should be promoted in an engaging ad?
About the speaker:
Ino Samaras has a degree in Computer Science from UC Berkeley, followed by 7+ years of leadership experience in business intelligence and CIA (Culture, Insights, Analytics). She is an expert in identifying practical growth opportunities for D2C, B2C, and B2B companies, especially as it regards reaching and engaging the right audience. Prior to founding Databee, Ino was working at L’Oréal in New York as the Lead of CRM Analytics and at Initiative, a global media agency, as the Director of Analytics.
Ino is the co-founder of Databee Consulting. Databee functions as a fractional CMO for startups of all stages to help them scale their businesses with data-driven marketing. Thanks to multiple collaborations with innovative marketing and data science partners, Databee brings to startups the comprehensive resources of an agency, but also the devotion of a CMO.
Complimentary Ticket:
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About Founders Network:
Founded in 2011, Founders Network offers lifelong peer mentorship to over 600 tech startup founders globally. Our platform, programs and high-touch service facilitate authentic experience sharing, warm introductions and long-term professional relationships. Additional benefits include over $500k in startup discounts and promotion to 2,000 newsletter readers. Members are located in San Francisco, New York City, Los Angeles, Vancouver, Toronto, London and other tech hubs. Each month our Membership Committee admits a new cohort of full-time tech founders who are nominated by an existing member. Learn more about us here
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