- This event has passed.
May 23, 2023 @ 11:00 am - 12:00 pm PDT
FreeHow to Excel at Founder-led Sales with Leslie Venetz
Founder-led sales can be a powerful strategy for startups. In this kind of sales approach, the founder is often the primary point of contact for potential customers, taking on responsibilities such as prospecting, lead generation, and closing deals. It allows founders to build personal relationships with potential customers, and gives them an opportunity to convey the vision behind their startup.
However, despite the benefits of founder-led sales, it can also be challenging to master because founders often lack time, resources, and sales experience. Founders can also be hindered by their over-attachment to the product, and regardless of their success, it can be difficult to scale.
For many founders, the startup sales process starts with cold outreach, something Sales Team Builder Founder Leslie Venetz has ample experience with. Throughout her career, she’s made more than 100,000 cold calls and now uses that experience to help companies create the skill sets and repeatable processes necessary to support outbound motions that generate revenue.
“Early-stage startups are often still doing founder-led sales,” Leslie says. “They haven’t made the transition away and for many founders it can be challenging.”
In a webinar for Founders Network on May 23, Leslie will share her tips for founder-led sales to help founders without sales teams excel.
In her webinar, Leslie will cover:
- How to take a buyer-centric approach to selling with the Earn the Right Methodology
- TAM v ICP: What’s the difference & why does it matter?
- How to optimize email for responsibility
About the Speaker:
Leslie Venetz is a 3x Head of Sales who has made over 100,000 cold calls. As the Founder of Sales Team Builder, she works with companies to create the skill sets & repeatable processes to support outbound motions that generate revenue. Leslie was recognized as a LinkedIn Top Sales Voice in 2023. When she isn’t teaching or talking about selling, Leslie loves to read, travel & ride her SoulCycle bike.
Complimentary Ticket:
Are you a full-time tech founder? Be our guest! We’re making our events available to tech founders everywhere. Enjoy a complimentary ticket to come learn from fellow tech founders, partners and investors. Already used your complimentary guest pass? Request an invite to see if you qualify for membership.
About Founders Network:
Founded in 2011, Founders Network offers lifelong peer mentorship to over 600 tech startup founders globally. Our platform, programs and high-touch service facilitate authentic experience sharing, warm introductions and long-term professional relationships. Additional benefits include over $500k in startup discounts and promotion to 2,000 newsletter readers. Members are located in San Francisco, New York City, Los Angeles, Vancouver, Toronto, London and other tech hubs. Each month our Membership Committee admits a new cohort of full-time tech founders who are nominated by an existing member. Learn more about us here
Confidentiality Policy
All information shared within Founders Network is strictly confidential. We are built on a foundation of trust, and the community takes confidentiality seriously. Investors, members, and staff all share experiences and opinions off the record. In this roundtable forum, we continue to model our fnValues of Reciprocity, Humility, Authenticity and Inclusivity. Read more about our Privacy Policy here.
Testimonials
"If you don't have a cohort group in something like Founders Network that you can develop long-term relationships with and discuss the same topics that come up with people that you already know, you're probably missing out on something very important."David Plonsky
"The number one advantage is the law of compound interest. The longer you stay in a very high-quality network the strong and more authentic relationships you build."Chaitanya Vaidya
"We know each other's business and we know each other's struggles. Having a personal relationship with other founders that is completely confidential and completely authentic gives you a lot of great advice."Doug Lessing
"FN manages my network for me by connecting me with other founders in my specific industry sector. I've been able to explore business development opportunities, partnerships, etc."Becky Splitt
"We just saw the first Mexican unicorn come to life this same week which is a fantastic idea. Being part of the Founders Network makes a lot of sense. We see that the Mexico City chapter is growing substantially."Max Linares
"There's a lot of great stuff going on even now in San Francisco. I've found Founders Network has been a great resource for me and for all of the founders I know during these tough times."Jarie Bolander
"It allowed me to meet people who had done this before that had the experience. I was able to explain an issue very briefly and they were able to give me a very detailed response on how they addressed it."Terence Finn
"I've used the platform to discover advice, connections, resources, discounts, on important services, connections to investors, and practice on how to pitch. The kind of conversations you can't get anywhere else on youtube or google searches."Alexandra Greenhill
"I see Founders Network as one of those necessary resources in the Chicagoland area."Jason Jacobsohn
"The Black Founders initiative allows me to shape this program where we can inspire, engage, and support Black Founders."Khiry Kemp
