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April 12, 2022 @ 9:30 am - 10:30 am PDT
FreeGo to Market Best Practices with Richard White
Since its founding in 2020, AI notetaker application Fathom has gained rapid traction. The startup announced it had raised a $4.7 million seed round earlier this year. Additionally, the application, which was developed exclusively for the Zoom Marketplace, secured 10,000 signups early on and is currently the #1 app on the platform.
Fathom Founder and CEO Richard White attributes Fathom’s early success to the startup’s go-to-market model. The company landed on a bottom up model early on and the model informed much of their strategy.
“We thought about go to market and distribution at about the same time we came up with the product itself,” White says. “Knowing your go to market model really drives a lot of product decisions, as well as marketing decisions and team composition decisions.”
On April 12, White will host a webinar for Founders Network members where he’ll discuss different go-to-market models in tech and how deciding on a go-to-market model early on can greatly benefit startups.
At his webinar, White will also cover
- The benefits and challenges of different GTM models
- The factors to consider when choosing a go-to-market model
- What research to conduct before deciding on a go-to-market strategy
- How GTM strategy is different from a product launch
About the Speaker:
Richard White is founder and CEO of Fathom.video, a free app that records, transcribes & highlights your calls so you can focus on the conversation instead of taking notes.
Fathom was a part of the Y-Combinator W21 batch, is one of only 50 Zoom App Launch Partners, and is one of a small handful of companies Zoom has invested in directly via their Zoom Apps Fund.
Prior to Fathom, Richard founded UserVoice, one of the leading platforms that technology companies, from startups to the Fortune 500, use for managing customer feedback and making strategic product decisions. UserVoice was notable for being the company that originally invented the Feedback tabs shown on the side of millions of websites around the world today.
Richard previously worked on Kiko, a company in the first batch of Y-Combinator, with Justin Kan and Emmett Shear who subsequently went on to found Twitch. Richard is passionate about designing intuitive productivity tools with delightful user experiences.
Complimentary Ticket:
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About Founders Network:
Founded in 2011, Founders Network offers lifelong peer mentorship to over 600 tech startup founders globally. Our platform, programs and high-touch service facilitate authentic experience sharing, warm introductions and long-term professional relationships. Additional benefits include over $500k in startup discounts and promotion to 2,000 newsletter readers. Members are located in San Francisco, New York City, Los Angeles, Vancouver, Toronto, London and other tech hubs. Each month our Membership Committee admits a new cohort of full-time tech founders who are nominated by an existing member. Learn more about us here
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