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April 29, 2020 @ 4:00 pm - 6:00 pm PDT
FreefnMexico City: Learnings from a Serial Entrepreneur in Mexico City: Deborah Dana
Founders Network is invite only. If you are a full time tech founder interested in membership, you are welcome to join this event as a guest. Please RSVP below. Once we verify your qualifications, we will confirm your registration and provide login credentials.
Mexico City’s startup scene is thriving but it wasn’t always this way. Come hear Deborah Dana’s journey from founding a beloved consumer brand, Kiwilimón, to mentoring women entrepreneurs to now foudning her second thriving company, Canasta Rosa. She’ll share learnings which she identified along the way, how she’s doing it differently this time, setting up her group of angel investors and the changing landscape of the Mexico City ecosystem.
Agenda
4-4:10pm: Introductions – Eric Cardeña, Chapter Director Mexico City
4:10-4:50pm: Presentation – Deborah Dana
4:50-5:10pm: Q&A
5:10-6pm: breakout sessions – Peer Advisory Roundtables
Speaker
Deborah Dana
Deborah is the founder and CEO of CanastaRosa.com, the digital platform to inspire, buy and sell unique, local and handmade products by entrepreneurs. On the platform, entrepreneurs can share and benefit from their unique creations, including products, services and content. Today, Canasta Rosa is working with more than 5,000 entrepreneurs in Latin America.
Deborah was previously a managing partner of Soldiers Field Angels (SFA), a private equity fund made up of alumni of Harvard Business School (HBS). Deborah led SFA I through seven investments and two divestments and launched SFA II.
Deborah is also a co-founder of Kiwilimon, Latin America’s # 1 cooking recipe portal. Today Kiwilimon´s content interacts with more than 20 million people a month through digital platforms.
Before becoming an entrepreneur, Deborah had a career as director of marketing and sales for Interlingua, and was part of the marketing team for Johnson & Johnson and Procter & Gamble.
Deborah has an MBA from Harvard Business School and a BA from ITESM CSF where she graduated with honors. Deborah is on the board of Kiwilimon and Ambrosia.
On a personal note Deborah is also mother of 4 children and proud wife of Arturo Weiss.
fnMexico City Chapter Leadership Team
– Chapter Director: Eric Cardeña
– Membership Chair: Rafael Jimenez
– Growth Chair: Max Linares
– Ecosystem Advisor: Julian Balderas
Confidentiality Reminder
All information shared within Founders Network is strictly confidential. We are built on a foundation of trust, and the community takes confidentiality seriously. Investors, members, and staff all share experiences and opinions off the record. In this roundtable forum, we continue to model our fnValues of Reciprocity, Humility, Authenticity and Inclusivity.
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"We just saw the first Mexican unicorn come to life this same week which is a fantastic idea. Being part of the Founders Network makes a lot of sense. We see that the Mexico City chapter is growing substantially."Max Linares
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